In this day and age, going back to the fundamentals of marketing matters.
A lot of marketers surrender the marketing fundamentals to the bells and whistles of technology. They overlook the fact that marketing is about customers and creating strategies to satisfy their needs and wants.
The 10 commandments of a Good Marketer by Philip Kotler is a good reminder to never lose sight of what matters most and the basics of good marketing.
Here are the 10 Commandments of a Good Marketer:
1. The Company Segments the Market, chooses the best segment and develops a strong position in each chosen segment.
2. The Company maps its customers’ needs, perceptions, preferences, and behavior and motivates its stakeholders to obsess about serving and satisfying the customers.
3. The Company knows its Major Competitors and Strengths and Weaknesses.
4. The Company Builds partners out of its stakeholders and generously rewards them.
5. The Company develops a system for identifying opportunities, ranking them, and choosing the best ones.
6. The company manages a marketing planning system that leads to insightful long-term and short-term plans.
7. The company exercises strong control over its product and service mix.
8. The company builds strong brands by using the most cost-effective communication and promotion tools.
9. The Company Builds market leadership and a team spirit among its various departments.
10. The Company adds technology that gives it a competitive advantage in the marketplace.