You cannot serve everyone.
This is the reason why marketing is a strategic body of knowledge. If you try serving everybody, you will end up displeasing everybody.
You product is meant to solve a very particular problem of a very particular group of people. If you try to offer your product to everybody, you will end up being an annoying a lot of people. Worst of it all, you will end up tired and frustrated.
So don’t serve everyone, serve and go the extra mile of serving and pleasing a particular group of people. If you do, you might end up being the only product that your chosen group of people prefer.
Now that is the power and magic of marketing.
