Marketing is a Double-Edged Sword!: Marketing Thoughts

Marketing can either build or kill businesses.

Those who have studied marketing, or already doing marketing as a profession, know this very well.

Let’s have one of the best examples of this: Softdrinks. ๐Ÿฅค

Noong wala pang DVD ๐Ÿ’ฟ at meron lang Betamax tapes ๐Ÿ“ผ, iilan lang ang mga brands ng softdrinks – and they were furiously against each other, so much that they will do ๐Ÿ”ฅ ANYTHING ๐Ÿ”ฅ to be the top-of-mind ๐Ÿ” drink.

The world’s top two softdrink brands competed by proving themselves right over the other, even going to SPACE ๐Ÿš€ – oo, dinala na nila yung laban nila sa outerspace!

In the process, both brands have succeeded gaining their target market ๐Ÿ“ˆ, but not without suffering some failures ๐Ÿ“‰ – some are huge, attracting public criticism and loss of market share.

Thankfully, none of these brands have died. they are either too big to fail or they have persevered even with their imperfections with renewed consumer trust.

The next time you buy a softdrink, tandaan ๐Ÿ’ก na naging matinding labanan yan in the field of marketing.

Ganyan din sa buhay.

Now, imagine yourself with 9 more people in a Zoom meeting ๐Ÿ’ผ gunning for the marketing manager position. Kasama ninyo ang hiring manager ng kumpanyang gusto nyong pasukan. Work from home ang setup.

Ikaw si Juan, ang pang-8 sa listahan. ๐Ÿ‘จโ€๐Ÿ’ผ

“Why should I hire you for this position?,” tanong ni manager sa katabi mo. “Iโ€™m passionate about this company and its culture, and I will do my best to set and keep expectations,” aniya.

“How about you, why should I hire you for this position?,” tanong sa iyo. “I believe in the potential of this company to be a market leader, and I will apply the skills I honed to developing applicable marketing strategies fitting of this company.”

The manager looked again sa resume mo. ๐Ÿ“„ “Juan dela Cruz, RMP.” The conversation went longer than usual, and given na ikaw lang ang may RMP sa name mo, the manager got curious.

Ang ending, “Congratulations, you’re hired.” ๐Ÿค

Whatever you prepare for that one moment won’t be wasted, kaya it’s important to improve your stand, maging iba ka ๐Ÿฅ‡ sa lahat.

In a cutthroat industry like marketing, you got to be above the rest. Be a Registered Marketing Professionalยฎ.

RMP certification exam reviews are available at Success Institute. Message us and let’s help you level up. Message us now.