The Managing Director of Success Institute, Orly Ballesteros, is one of the guest speakers in the 33rd General Assembly of the Philippine Junior Marketing Association (PJMA) last September 29, 2019, at Miriam College, Quezon City.
Orly Ballesteros spoke about the “Role of Marketing in the Tourism Industry”. He explained that last year the Philippines attracted 7.1 Million tourists and is now poised to achieve 8.2 Million tourists for 2019 (DOT Data).
The growth can be attributed to the marketing efforts of the Department of Tourism and it’s marketing arm Tourism Promotions Board.
Success Institute is the leading Registered Marketing Professional (RMP) Review Center in the country.