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Marketers, people still read news on Facebook

Facebook is still far and away the site Americans most commonly use for news, with little change since 2017. About four-in-ten Americans (43%) get news on Facebook. The next most commonly used site for news is YouTube, with 21% getting news there, followed by Twitter at 12%. Smaller portions of Americans (8% or fewer) get news from other social networks like Instagram, LinkedIn or Snapchat.

The prominence of each social media site in the news ecosystem depends on two factors: its overall popularity and the extent to which people see news on the site.
Reddit, Twitter and Facebook stand out as the sites where the highest portion of users are exposed to news – 67% of Facebook’s users get news there, as do 71% of Twitter’s users and 73% of Reddit users. However, because Facebook’s overall user base is much larger than those of Twitter or Reddit, far more Americans overall get news on Facebook than on the other two sites.

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